{"id":954,"date":"2013-08-15T01:29:05","date_gmt":"2013-08-15T06:29:05","guid":{"rendered":"http:\/\/www.rickspicscorner.com\/blog\/?p=954"},"modified":"2015-03-09T01:45:17","modified_gmt":"2015-03-09T06:45:17","slug":"art-in-the-age-of-mechanical-reproduction-a-primer-of-sorts","status":"publish","type":"post","link":"https:\/\/www.artistrichardcuster.com\/blog\/art-in-the-age-of-mechanical-reproduction-a-primer-of-sorts\/","title":{"rendered":"Art in the Age of Mechanical Reproduction&#8230;  A Primer (of Sorts)"},"content":{"rendered":"<p><!-- [if gte mso 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QFormat=\"true\" Name=\"Subtle Reference\"\/>\n<w:LsdException Locked=\"false\" Priority=\"32\" SemiHidden=\"false\"\nUnhideWhenUsed=\"false\" QFormat=\"true\" Name=\"Intense Reference\"\/>\n<w:LsdException Locked=\"false\" Priority=\"33\" SemiHidden=\"false\"\nUnhideWhenUsed=\"false\" QFormat=\"true\" Name=\"Book Title\"\/>\n<w:LsdException Locked=\"false\" Priority=\"37\" Name=\"Bibliography\"\/>\n<w:LsdException Locked=\"false\" Priority=\"39\" QFormat=\"true\" Name=\"TOC Heading\"\/>\n<\/w:LatentStyles>\n<\/xml><![endif]--><!-- [if gte mso 10]>\n\n\n\n<style>\n \/* Style Definitions *\/\n table.MsoNormalTable\n\t{mso-style-name:\"Table Normal\";\n\tmso-tstyle-rowband-size:0;\n\tmso-tstyle-colband-size:0;\n\tmso-style-noshow:yes;\n\tmso-style-priority:99;\n\tmso-style-qformat:yes;\n\tmso-style-parent:\"\";\n\tmso-padding-alt:0in 5.4pt 0in 5.4pt;\n\tmso-para-margin:0in;\n\tmso-para-margin-bottom:.0001pt;\n\tmso-pagination:widow-orphan;\n\tfont-size:11.0pt;\n\tfont-family:\"Calibri\",\"sans-serif\";\n\tmso-ascii-font-family:Calibri;\n\tmso-ascii-theme-font:minor-latin;\n\tmso-fareast-font-family:\"Times New Roman\";\n\tmso-fareast-theme-font:minor-fareast;\n\tmso-hansi-font-family:Calibri;\n\tmso-hansi-theme-font:minor-latin;\n\tmso-bidi-font-family:\"Times New Roman\";\n\tmso-bidi-theme-font:minor-bidi;}\n<\/style>\n\n<![endif]--><\/p>\n<p class=\"MsoNormal\">You may want to grab a drink before you proceed.\u00a0 This is a concept I&#8217;ve been exploring for over a year, and I do have a lot to say.<\/p>\n<p class=\"MsoNormal\">\u201cArt in the Age of Mechanical Reproduction\u201d is a text by Walter Benjamin that explores the loss of the aura of art in this age where images of an original can be mechanically reproduced in large quantities.<span style=\"mso-spacerun: yes;\">\u00a0 One means of recording and mass production of an image of the original is, o<\/span>f course, photography.<span style=\"mso-spacerun: yes;\">\u00a0 Written in 1936, during the height of the Great Depression, this text came at a time when photography, as a medium, was undergoing a transformation from a hobby of the rich to becoming also a communication tool. \u00a0\u00a0 The impression that I get is that Benjamin<\/span> basically blames photography for what he perceived as the diminishing value of art.<\/p>\n<p class=\"MsoNormal\">To be perfectly honest, Benjamin\u2019s words are just as dry and difficult to read now as they were over a year ago when I had to read them for my Introduction to Critical Theory course, but I digress.<\/p>\n<p class=\"MsoNormal\">The Industrial Revolution brought with it new ways of mechanically reproducing art.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>Among these were engraving, etching, and lithography.<span style=\"mso-spacerun: yes;\">\u00a0 T<\/span>hese processes allowed for infinite reproduction of work.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>If you wanted an etching from an artist in Chicago but were located in New York, all you needed to do was order one and he could have a copy made for you.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>In the early-to-mid 19<sup>th<\/sup> Century, research finally brought concepts from many centuries of fundamental knowledge together in order to create a process that could record a work of art exactly as it appeared in reality.<\/p>\n<p class=\"MsoNormal\">That process, of course, is modern photography.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>With one negative, countless prints of an image can be made.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>This ability resulted in a world in which, theoretically, there exists no original creation in terms of the medium.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>The still (and later video) camera merely records a scene onto a substrate coated with a medium.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>The scene itself is the original; the photograph is the mechanical reproduction of that scene.<span style=\"mso-spacerun: yes;\">\u00a0\u00a0 <\/span><\/p>\n<p class=\"MsoNormal\">As I understand Benjamin&#8217;s text, what separates an original artwork from a copy is the original&#8217;s presence in time and space.<span style=\"mso-spacerun: yes;\">\u00a0 The Great Pyramid only physically exists at Giza in Egypt.\u00a0 The Alamo exists only in San Antonio, TX.\u00a0 The mountains photographed by Ansel Adams only physically exist at the various locations in the American West.\u00a0 An NFL game only exists for the prescribed time span at the prescribed location of the event.\u00a0 <\/span><\/p>\n<p class=\"MsoNormal\">Consider the wonder and awe you may have felt the first time you saw something in reality that you previously had only seen in a photograph or video.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>I felt awe upon seeing many landmarks that at one time only existed as photographs and videos in books and on television<span style=\"mso-spacerun: yes;\">.\u00a0 <\/span>These include the pyramids at Giza, the Sphinx, the World Trade Center, the Empire State Building, my first time seeing the F-15E Strike Eagle, and even my first NFL game live at the Houston Astrodome in 1996 (Houston Oilers vs San Francisco 49ers &#8211; the 49ers won).<span style=\"mso-spacerun: yes;\">\u00a0<\/span><\/p>\n<p class=\"MsoNormal\">This sense of awe and wonder at seeing an original work in its prescribed presence in space and time are what make up a work&#8217;s &#8220;aura.&#8221;<\/p>\n<p class=\"MsoNormal\" style=\"tab-stops: 78.0pt;\">According to Benjamin, the aura of an original can only exist because of the fact that an original can be reproduced mechanically.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>In other words, an original can only exist because it can be reproduced.<span style=\"mso-spacerun: yes;\">\u00a0 The original and the copy cannot be be separated.\u00a0 <\/span>This concept is key to understanding what Benjamin had to say.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>This may seem paradoxical, but in my experience this makes perfect sense.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span><\/p>\n<p class=\"MsoNormal\" style=\"tab-stops: 78.0pt;\">I consider those places where photography is not allowed such as The Alamo.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>No mechanical reproduction is (legally) possible inside the Alamo.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>When I first visited the location in 1991 (part of my town pass from USAF basic training), I really didn\u2019t find anything over which I could get excited.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>I knew the history of the mission, the Texas Revolution, and those famous historical figures who died fighting there.\u00a0 Armed with this knowledge, I anticipated an experience that I would not soon forget.\u00a0 At the end of my visit, however, I left the Alamo asking myself what all the fuss was about.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span><\/p>\n<p class=\"MsoNormal\" style=\"tab-stops: 78.0pt;\"><span style=\"mso-spacerun: yes;\">(<\/span>Disclaimer \u2013 I grew up in Central NY State, about 20 miles from Cortland, NY and can remember learning about The Alamo each year in history class and wanting to visit it someday.)<\/p>\n<p class=\"MsoNormal\" style=\"tab-stops: 78.0pt;\">Let&#8217;s contrast my experience with The Alamo to experience of seeing the Great Pyramid at Giza in 1993.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>Up to that point in my life, the Great Pyramid (and anything at all to do with ancient Egypt) existed as a photograph in my history texts. \u00a0Upon seeing it live and in person, however, I felt an awe in the presence of history that I didn\u2019t feel at the Alamo.<\/p>\n<p class=\"MsoNormal\" style=\"tab-stops: 78.0pt;\">Mechanical reproduction allows a work of art to be liberated by the constraints of space and time.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>Not everyone has an opportunity to travel to Giza, China, France, Washington, DC, etc in order to view the original works.<span style=\"mso-spacerun: yes;\">\u00a0\u00a0 <\/span>Reproduction brings the art to the viewer\u2019s home so he or she can view it at their convenience.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span><\/p>\n<div id=\"attachment_958\" style=\"width: 610px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/www.artistrichardcuster.com\/blog\/wp-content\/uploads\/2013\/08\/Giza.jpg\"><img aria-describedby=\"caption-attachment-958\" loading=\"lazy\" class=\"size-full wp-image-958\" src=\"http:\/\/www.artistrichardcuster.com\/blog\/wp-content\/uploads\/2013\/08\/Giza.jpg\" alt=\"I may not look it, but this was a good day for me in 1993\" width=\"600\" height=\"412\" srcset=\"https:\/\/www.artistrichardcuster.com\/blog\/wp-content\/uploads\/2013\/08\/Giza.jpg 600w, https:\/\/www.artistrichardcuster.com\/blog\/wp-content\/uploads\/2013\/08\/Giza-300x206.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><p id=\"caption-attachment-958\" class=\"wp-caption-text\">I may not look it, but this was a good day for me in 1993<\/p><\/div>\n<p class=\"MsoNormal\" style=\"tab-stops: 78.0pt;\">It is at the point of creation of the image and that creation&#8217;s reproduction that the aura of the original is created.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>Seeing the photographs of the Great Pyramid created the aura of the original, whereas in the example of the Alamo, no aura is created because there existed no reproduction for me to see.\u00a0 Growing up,<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>I was allowed to spend time with the Great Pyramid and to get to know it, which served only to enhance that aura.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>The same cannot be said for the Alamo.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>In fact, because no (legal) reproduction of the inside of the Alamo exists, according to Benjamin, there is no original Alamo; t<span style=\"mso-spacerun: yes;\">he Alamo simply exists.<\/span><\/p>\n<p class=\"MsoNormal\" style=\"tab-stops: 78.0pt;\">Mechanical reproducibility does have another effect \u2013 it allows for the creation of art that which has no other purpose but to be reproduced.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>All of those paper plates with little flowers on them in the grocery store are an example of art made for reproduction (the \u201cFootprints\u201d posters also come to mind).<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>But even art that is created to be mass produced serves to create an aura for the original work.\u00a0 Warhol created much of his art with reproduction in mind.\u00a0 More than 8 million people have visited The Warhol Museum in Pittsburgh, PA to see the original versions of pieces that can be purchased in a reproduced format on just about any purse, backpack, folder, canvas&#8230;\u00a0 just about any object that can accept an image.<\/p>\n<p class=\"MsoNormal\" style=\"tab-stops: 78.0pt;\">It\u2019s hard to know if Benjamin approves of the trends he outlined when writing \u201cArt in the Age of Mechanical Reproduction.\u201d On the one hand, Benjamin was a Marxist, so the liberation of art to the people from its lofty location in space and time would seem appealing, as it would seemingly equate to the liberation of wealth from the bourgeoisie to the proletariat.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>At the same time, however, he seems to decry the fact that the Industrial Revolution brought us these ways to \u201cdestroy\u201d the value of art and give rise to an art that cheapens the experience of creating and viewing art.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>This can be attributed to the fact that I find this rather difficult to read.\u00a0 Of course, I don&#8217;t think Benjamin would approve of some of the ways in which much of the mechanically reproduced art is used, most notably in the pursuit of commercial endeavors.<\/p>\n<p class=\"MsoNormal\" style=\"tab-stops: 78.0pt;\">No discussion of Benjamin is complete without a discussion of Sherrie Levine.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>I can\u2019t say what motivated her \u201cAfter Walker Evans\u201d series.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>For those who may not know, Levine made her career out of photographing already existing works of art.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>Examples are photographs (most notably Walker Evans) and some Van Gogh paintings (from a book, no less).<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>Is this a subversion of Benjamin?<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>Or is it perhaps an attempt to prove Benjamin correct by trying to strengthen (or even create a new) aura around the work she photographed?<\/p>\n<p class=\"MsoNormal\" style=\"tab-stops: 78.0pt;\">In my mind, the aura around the original Walker Evans photographs remains unchanged.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>This is because, while she acknowledges the source, Levine is taking a work and making it her own.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>There are no other elements save the source material for her photographs (which she strives to reproduce exactly as it is).<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>This does start to get into appropriation, but that is an issue unto itself.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>In the end, I feel that Sherrie Levine neither strengthens nor subverts Benjamin\u2019s theories.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>Honestly, she more or less exposes herself as a hack who preys upon an obscure (to the general public, at least) theory and exploits it in order to further her own career without having to put the intellectual muscle behind it. <span style=\"font-size: 12.0pt; font-family: 'Times New Roman','serif'; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"><br style=\"mso-special-character: line-break; page-break-before: always;\" clear=\"all\" \/> <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You may want to grab a drink before you proceed.\u00a0 This is a concept I&#8217;ve been exploring for over a year, and I do have a lot to say. \u201cArt in the Age of Mechanical Reproduction\u201d is a text by Walter Benjamin that explores the loss of the aura of art in this age where [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[34],"tags":[41,44,46,45,43,50,51,47,49,42,48],"_links":{"self":[{"href":"https:\/\/www.artistrichardcuster.com\/blog\/wp-json\/wp\/v2\/posts\/954"}],"collection":[{"href":"https:\/\/www.artistrichardcuster.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artistrichardcuster.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artistrichardcuster.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artistrichardcuster.com\/blog\/wp-json\/wp\/v2\/comments?post=954"}],"version-history":[{"count":8,"href":"https:\/\/www.artistrichardcuster.com\/blog\/wp-json\/wp\/v2\/posts\/954\/revisions"}],"predecessor-version":[{"id":1380,"href":"https:\/\/www.artistrichardcuster.com\/blog\/wp-json\/wp\/v2\/posts\/954\/revisions\/1380"}],"wp:attachment":[{"href":"https:\/\/www.artistrichardcuster.com\/blog\/wp-json\/wp\/v2\/media?parent=954"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artistrichardcuster.com\/blog\/wp-json\/wp\/v2\/categories?post=954"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artistrichardcuster.com\/blog\/wp-json\/wp\/v2\/tags?post=954"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}